condition: excellent make / manufacturer: Coca-Cola Company
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Collectors grail of the whole "New Coke" thing, these (see photo) are the only known verifiable example of vintage unopened original "New Coke" in their classic flagship green glass 6.5 oz. bottles.
I was advised by a leading auction house that these are possibly the only known verifiable example of the famous original vintage 1985 Coca-Cola "New Coke" in the flagship 6.5 oz. unopened glass bottles. It is my understanding that even the Coco-Cola Company does not have any saved examples of these unopened 6.5 oz bottles of original vintage "New Coke" in their achieves. They have the original 10 oz non-refillable bottles of "New Coke" but nothing in their flagship classic green glass 6.5 oz bottles. Mainly because the 10 oz. size had a "new"special bottle made for the "New Coke" release which would be considered a new design or design change, and extras would be kept in the companies achieves. The original vintage "new coke" was bottled and sold in their same ole standard refillable 6.5 oz bottles in use during that period. So there was nothing new with the 6.5 oz. bottle and no reason at the time to archive and save them, so none were kept. The only differentiating thing that was done with the 6.5 oz size "New Coke" was an added sticker which read "NEW TASTE!" (see picture) affixed to the single cardboard carriers containing eight of the 6.5 oz.bottles of "New Coke" and three carriers of 8 per case. (see picture) and that was it.
I was the original purchaser in 1985. I had them delivered from the Coca-Cola Company in Los Angeles to my business in Pacific Palisades, CA some 35 years ago. I still have these bottles as pictured and thought they would be an important part of any collection which features any original vintage "NEW COKE" products.
The original "New Coke" story is featured on it's own "New Coke" episode on "Stranger Things" on Netflix this summer and the World of Coco-Cola have on going promotions and exhibits including the short time release of the original "New Coke" formula in current new packaging.
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